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There’s nothing like hearing marketing advice from real business owners who are in the trenches, and making it work for themselves every day. Marketing is a game, a puzzle to be solved, broken up and resolved again and again. It’s a process, not a one-time result. Different strategies work for different businesses in different markets, […]
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I wish I could whole-heartedly tell you there is one. Nope. Nada, get over it. All too often I see photographers doing everything else, but marketing to get new clients. They think it’s their pricing. They think it’s their product line. They think it’s their work. They change all this and frantically ask,” Why am […]
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We live in a technology age. Anything you get in the mail is typically a bill or junk–depressing and nondescript. So, an incredible way to endear your clients is to send them a hand-signed note! This simple, small gesture can set the tone for a beautiful experience for your customer and breaks the ice in […]
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M. A. R. K. E. T. I. N. G. I know to some of you that sounds like a four letter word. Or at least a word that makes you want to run and hide. Really, I know! Truly I don’t blame you. It used to make me want to bury myself under my covers […]
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CreativeLive PhotoWeek 2015, it’s just about here! This amazing, comprehensive conference with 20+ incredible photographers is a jam-packed week of FREE education that you don’t want to miss! The conference kicks off on Friday, September 18 and runs through Friday, September 25. Julia will be joining the amazing crew of photographers and instructors this year […]
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